As I mentioned on Friday, I ditched my husband and child on our anniversary and went to San Diego for BlogHer. (Not to go to Sesame Street, as the picture up top suggests.) For those of you who don't spend all your free time ignoring your family in favor of putzing away on your computer, BlogHer is a huge-ass blogging conference attended by 3600 women bloggers, five-ten creepy men and a handful of muppets.
PRO TIP: If you are a company sending men to represent you at BlogHer, it's possible they will be mistaken for random dudes who wandered in off the street and are making up brand affiliations to get womens' business cards to add them to their stalking rosters.
PRO TIP EXCEPTION: Unless, of course, you send the hottest men on earth, outfit them in construction worker uniforms and tell them to give out Kudos Bars. (This was a real thing.)
At it's core, BlogHer is this totally overwhelming experience designed to paralyze unorganized people like myself. There are so many people to meet, sessions to attend, parties to go to, etc. that it is impossible to do everything you want.
Also, in addition to the conference sponsored events, there are tons of events sponsored privately that require invites. Unless you are The Pioneer Woman, you need to be prepared to feel very unpopular.
BLOGHER GUARANTEE: Every time you are on your way to some super exclusive private event, you will pass someone with an even more super exclusive private event and immediately feel like the biggest loser on earth. And every time you return with an awesome gift bag from a swag suite, you will pass someone with an even more awesome gift bag from an even swaggier suite. For instance, if you come back to your hotel room with a beautiful personalized journal from Paper Coterie, your roommate might come back with the keys to a brand new car.
Of the three conferences I've been to this year, BlogHer felt more about the people and the parties than about the sessions. So although I can't say I learned the secret to massive blogging success, I can say I learned some very important non-blogging related lessons.
TOP SEVEN NON-BLOGGING RELATED LESSONS LEARNED AT BLOGHER
1) DON'T LET PERSONAL ELMO FEELINGS CLOUD YOUR JUDGEMENT
One of the events I was invited to was a Playskool meet and greet with Elmo, Cookie Monster & Abby Cadabby. The invite said everyone should line up at 2pm and the first 120 people would be eligible for a photo opportunity. The photo sessions would be at 3pm and 4pm.
This meant that I'd have to dedicate my entire afternoon to POSSIBLY getting a picture with the red-headed monster and friends. (Isn't that just like him??) At which point, I'm sure he'd roll his eyes and talk endlessly about his more photogenic celebrity pals. "When Elmo was photographed with Mr. Jude Law this…" and "When Elmo was photographed with Miss Anne Hathaway that…"
I decided to skip it.
Then, as it approached 4pm, it hit me that beyond the photo opportunity, there was going to be a real "LIVE" talking Elmo there. Can you imagine if I actually had a conversation with Elmo?? The blog fodder possibilities are endless! My kid would think I was a hero! I would be one step removed from Jake Gyllenhaal!
I ran over as fast as I could but unfortunately, I got there just as it was ending. Elmo was nowhere to be found. I'm sure as soon as the last shot was snapped, security detail wisked him away to dinner at the White House or high tea with Will & Kate. He most certainly wasn't gonna hang around waiting for a latecoming plebian such as myself.
Thankfully, I got a stuffed Cookie Monster as a "Better Luck Next Time" parting gift.
And I have to say, of all the swag I left behind in San Diego, there was no way I was going anywhere without the miniature Sesame Street figurines I snagged from the Playskool booth.
Mazzy, of course, was beside herself with excitement.
Note: The picture of me at the top of the post was not taken at the Playskool event, but at their booth in the Expo Hall. Sadly, it is only the shell of Elmo. But it's convincing enough so that I can tell Mazzyโ not only did I abandon you for the weekend, but I did it to visit Sesame Street without you! See you in therapy!
2) ALWAYS HAVE A HORRIFIC PARENTING STORY HANDY
My friend is a huge fan of The Parent Experiment, a parenting podcast that she insists is a lot cooler than the word โpodcastโ suggests. Stefanie Wilder-Taylor, one of the women on the Parent Experiment, is also the author of โSippy Cups Are Not for Chardonnay
โ. She was having a book signing so I stopped by to check it out.
I was in the middle of talking to Stefanie and Kathee, the producer of the show (both very cool and funnyโ my friend was right) when all of a sudden theyโre likeโ letโs do a โStellar Moment in Parentingโ segment! And I'm likeโ what's an example of a "Stellar Moment in Parenting"? And they're likeโ well, there was one woman who was repeatedly trying to close a car window not realizing her babyโs arm was hanging over the glass!
And weโre laughing and laughing and all the while they're turning on microphones and putting on headsets and I'm like HOLY SHITโ did I just take a wrong turn into a podcast? Also? I really wish I had seriously injured my daughter at some point so that I would have something "stellar" to say… maybe I should have left her alone in the bathtub or had her occupy herself with a toaster and fork so I could totally rock this thing!
Instead I told a lame story about Mazzy eating a handful of crayons, while making a mental note to give her something more toxic to play with in the future, in case the lovely ladies ever choose to have me back.
I'll let you all know when it airs!
3) IT'S NO EASY TASK TO SCRUB OFF EYELASH GLUE
In the Expo Hall, brands compete for your attention by making fancy booths and giving out free swag in the hopes that you'll mention them on your blog. (Look it's working!!!) One of the best ideas I saw was for Skinny Cow. They were applying fake eyelashes (mimicking the long lashes on their cow logo) to anybody that would wait in line. I had seen a few people do it the day before and they looked awesome. Add a low calorie ice cream sandwich to the wait and it seemed like a win-win.
But by the time I got up there, all they had left were these super long ridiculously unnatural looking eyelashes. I thoughtโ what the hell. I got them, wore them around for an hour, then went back to my hotel room where I discoveredโ I looked like a llama who had their eye make-up done by Tammy Faye Baker.
I ripped them off but the glue made my eyelid skin stick together so I had to scrub my eyes clean with soap, water, a wash cloth and make-up remover. About twenty times. The glue was black and it kept moving but would somehow never leave my face.
Kind of like what I imagine Tammy Faye looks like after taking a dip in a swimming pool.
4) I AM NOT A FLASH MOB KIND OF PERSON
Mary from The Mama Mary Show emailed me about a month ago to participate in a secret flash mob during Friday's lunch. Initially, I said yes.
That was before I attempted to learn the choreography through a posted video.
Iโm not sure how other peopleโs brains work but I cannot understand left from right when translating video footwork into real life. Ditto for aeorbics classes if the teacher is facing the class instead of the mirror. Which means I can't follow workout videos either.
I also donโt understand how you can learn choreography when there is hair flipping and spinning involved. Bcause that means taking your eyes off the screen. Plus the spin means you might accidently catch a glimpse of your unshowered-pajama-clad-uncoordinated self in the mirror and realize this is JUST NOT HAPPENING.
Call it being lame, call it being self-consciousโ I call it knowing your own limitations.
5) SOMETIMES TRYING TO BE A COOL NEW YORKER IS NO FUN
In New York, when you see a celebrity, you are supposed to totally ignore them and act like itโs no big deal even though inside you are likeโ HOLY CRAP! THATโS MR. BELDING!!!
I saw Jane Lynch outside of my hotel. I did the look away thing. When what I should have done was โ "OMG! I am totally having this baby celebrity lookalike contest and you would be the best judge ever! Hereโs my card. Iโm sure youโve heard of me. Iโm the one who told that awesomely stellar moment on The Parenting Experiment podcast!"
I did however have the nerve to go up to one person. He was cardboard and abnormally large but it is a moment I will remember forever.
6) I WILL NEVER PASS UP THE OPPORTUNITY FOR FREE TWIZZLERS
7) I HAVE REAL FRIENDS HERE
I have been best online buddies with Sara from Periwinkle Papillon (pictured bottom left) for at least six months. This is the first time we met. Sometimes you meet people you know online and the same connection is just not there. With Sara, we are already planning a joint family ski trip. (Not really, but maybe one day.)
I also want to thank my awesome roommate Holly from The Culture Mom (pictured bottom middle) for being a sound sleeper and not hogging the hair dryer. And I want to thank the lovely Wendi Aarons for introducing me to a slew of very funny people.
I'd also like to give shout-outs to Maria (pictured bottom right), Betsy, Liz, Elaine, Kathryn, Gigi, Mae, Elise, Kristine, Morgan, Lori, Gina, Nicole, Natalie, Katie, Alexandra, Kelly, Erin and all the girls from The Red Dress Club. I'm sure there are so many more I am forgetting.
Everywhere I turned, there was someone with whom I wanted to talk.
That is a rare and wonderful thing.
Do you realize what would happen to my hair if I used a hair dryer? That would have been very, very, very funny and you’d have seen a fried, electrocuted me attending BlogHer. A few things I’m glad about today: 1. I’m glad my wallet wasn’t stolen at the convention center. 2. I’m glad I made it home in one piece after a 4 hour delay. 3. I’m glad you took some of my swag, but why’d you leave the Disney doll? Are you anti-princess? Poor Mazzy. 4. I’m so glad you were my roommate. You tell the best stories. 5. Oh, I’m too tired to think. (love the post, by the way. Can you write the two follow-ups I have to write today?)
I was dreading BlogHer recaps due to the fact I did not attend *ahem*.
But I love yours! Sesame Street figurines – awesome. Eyelash glue – notsomuch. Meeting online friends (and now, just, friends) – SO AWESOME.
I guess it’s a no brainer you’ll be at BlogHer ’12, your hood! I wanna go!
Loved this post. But I always loved the men at BlogHer. I guess I’m just one of those people who loves everyone.
Except for Elmo.
Such an asshole.
(btw, have you ever seen the guy who voices him? Awesome.)
Great recap! Still wishing that I had been there…. and hoping that they have it on the East Coast next year where it will be easier for me to attend! Thanks for sharing!
Love the recap.
I was wondering what BlogHer was all about, and now that i know I will 100% be there next year (considering it will be in our back yard? I’m stoked).
1. I’d love a pic of Elmo tossing me the Stink Eye over my shoulder.
2. I have plenty of horrific parenting stories: It’s how I roll.
3. Twizzlers? Agreed.
4. At BBCBoston I was bowled over when meeting other bloggers in real life for a few hours, so I’d likely lose my mind with happy dances if I got to spend multiple days sharing a bathroom with a handful of them. Bonus? I have very short hair, so I only use the hairdryer in 30-second intervals.
You just sold your 1st ticket to BlogHer2012, my deaar.
I actually saw Tammy Faye Baker once at an outlet mall in Palm Springs on a Thursday morning many years ago. I sorta followed her to a couple of stores. And her makeup? Let’s just saw she didn’t just put that on for the TV.
And I think she was 4″8 with platforms on.
I saw some Instagram photos of the eyelashes – and women trying to remove theirs!
I’ve always heard that BH is really about the parties and networking. Sounds like you had a great time and met lots of people!
Who knew Elmo was an elitist diva? ๐
Best. BlogHer recap. Ever.
And it’s nice to see that I’m not the only one totally unfit for dance instruction. I went to a Zumba class *once* and I’m pretty sure I got more sympathy than exercise. Not going back, not getting any flashmob invites.
Thanks for the Monday laughs.
The eyelash story is totally what would have happened to me. And regarding the podcast stories, my problem is that I’d tell a totally inappropriate story that wasn’t cute or funny, just horrifying. Much less amusing than the chance for rainbow poop from eating crayons.
Thanks for the re-cap.
The “see you at therapy” line is hilarious.
Glad you had fun!
K you seriously don’t sleep do you? How did you get this up so friggin’ fast? I’m still staring at my suitcase and trying to stop my kids from squabbling over the swag bag treats.
M’kay…. without getting too mushy. BlogHer and blogging in general would not have been the same without you! So glad we got to meet in real life and looking forward to all the blogging and blog-less adventures to come! MUWAH from you BFF (can we get those heart necklaces that split in two?).
P.S. Why I love the Sesame Street pic so much? You totally look like you are going to break out into “Who Are the People In Your Neighborhood” LOVE!
Great recap! It was definitely an overwhelming experience, even if I had already been to BlogHer once. Though I have to admit, I love, love, loved the eyelashes. I got them done each day and am afraid to look at myself without them now that I am home!) ๐
Those Kudos guys were the only reason I kept going back to the expo hall and laying on the Temperpedic bed.
I was wondering why you didn’t put up more of a fight!
I’m sorry but that Disney doll was scary. And too large to fit in my suitcase. Thanks for the other stuff though!
I’m gonna pass on the follow-ups. I’m sure you’ll be brilliant.
You should totally come to New York! Although, I imagine it would be hard to sit through some of those panels with Malaysia levels of jet lag.
These two guys came up to us at one of the parties and were trying to get our business cards to enter it into some sort of Italian shoe drawing. I JUST DIDN’T BUY IT.
I have seen the Elmo voice guy. Not what I expected!
It’s in NYC! See you there!
I think Elmo has one eye position. Perpetual surprise. The eye rolling is barely detectable except to the trained Elmo observers like myself.
Blogher was way way fun. And I didn’t have that much fun at the other conferences I attended this year. I think it had a lot to do with EVERYONE being there so you were never standing alone looking for friends.
And also probably that it took me a couple conferences before I found my footing.
Hope to see you next year!
I wonder if that’s a thing. Overcompensating for lack of height with a plethora of mascara. Makes sense to me!
I took no pictures of the eyelashes. THANK GOD.
I did.
Glad you enjoyed. Every time I visit my mom she tries to convince me to go to a Zumba class. Ive never gone. I don’t want to be outdanced by a bunch of grandmas.
Afterwards, I thought of the story where Mazzy drooled my iPhone to death when I mistakenly fell asleep while watching her. That would have made a MUCH better story. Next time.
Something is bound to get her there.
I do. I look way into it. And I was totally going to go to sleep without posting but then I had a major case of jetlag. And I had written half of it on the plane.
It was so nice meeting you. I’ve already told Mike I’m coming with him the next time he goes to San Fran for work.
I saw people with some great looking eyelashes. But I got them done at 5:00 on Saturday- slim pickings. Everyone looked like Tammy Faye from my time slot on.
I think I stared a little too long and it got weird. I wish I’d thought to lie down on the bed across the aisle. What good booth placement!
i’ve been in your company, and aside from my skinny girl antics, i’d have had a fab time with you! Without the parties, of course. we’d make our own partay!
Awesome, wisdom-laden recap. A sense of humor and strong sense of self will take you anywhere.
The glass of wine before the FlashMob is what got me through. Just a little tip.
So incredible to meet you. I wish we could have spent more time together. I totally was not at the parties getting the free cars. Bitches. Kidding. Kind of.
I came home with a vibrator, some chocolate and a stuffed Smurf. What the fuck?
I loved BlogHer – but went in with the total expectation of mainly socializing. Please don’t tell my husband that.
I hope to see you sooner – but know that we will hug again at BlogHer 12.
Love ya,
xo
P.S. So glad you and Elmo connected. xo
love the recap! It was a crazy weekend and as a blogger newbie and conference newbit – whoa! So much to take in! P.S. I rushed out of a session to get the lashes and couldn’t find the booth. Sounds like that was a good thing. ๐
I LOVED meeting you and wish we had more time together!! Also, had did we not get one picture together? Next year for sure, okay?
I love what you had to say about the exclusive parties and swag…SO true!
xoxoxxo
Welcome back! You really do look at home on that stoop with the gang! ๐
That was a recap-apalooza of awesomeness.
Good meeting you at Wednesday’s dinner!
And look…I have way too many cars. Do you want to the car I got in my swag bag?
TYPO above! But you know what I meant.
I was so glad to get to spend some time with you – even if I did lose you oh, about an hour into the conference. Self-deprecation aside, you look like you had a wonderful time.
Just wait until your kids are more excited by the Twizzlers than the Elmo stuff. I give it a year.
Perfect.
On that note, I am sending you an email.
Since I started blogging, I have wanted to go to a blogging conference, but I think this scared it out of me! Not getting invited to a party almost makes me not want to go, but then again if there’s fake eyelashes and hot men giving out kudos, I may have to get over it.
So sorry I didn’t get to meet you at BlogHer!
(because I wasn’t there.)
But even the possibility of being asked to participate in a flash mob gives me hives…I may never be able to attend a blog conference now. Ever.
Especially if I have to come up with a Stellar Parenting story. Or rather, if I have to pick just ONE of all the stellar moments I’ve orchestrated in my tenure as Mom.
Oh yeah.
My kids better watch their arms…
I will party with you anytime. As long as you wear your pigtails and face the wall.
By the time I showed up at the vibrator table, they were all gone. Saddest moment ever.
See you next year- hopefully sooner!
You are insane to have this up already. Insane. And I don’t buy that whole jet lag nonsense.
So glad to see you there. I totally had it in my head that you weren’t going so that was a nice surprise. Well, that and the Kudos bars boys. I’m sure I’ll see you soon at some local blogging event at which point we will promptly owl like there’s no tomorrow! {Insert visual of me slowly descending…}
Glad you got home safe. Xoxo
I got the lashes at about 4pm on Saturday so there were only the ridiculous ones left. The people I saw with them on Friday looked fantastic.
So great to meet you too! I didn’t take any pictures except Elmo and Biebs. The pics at the bottom were all sent to me. Next year, I’m gonna be more on top of it!
So great to meet you, too!
I know. Sad, right? I think it might be my favorite full-body picture of myself.
I will take your swag bag car. Typo or no typo. It is mine! Do you also pay for shipping and handling? Maybe UPS will sponsor us?
I really did have a fabulous time. I was wondering how many conferences I would have to attend before I felt at home. The magic number is three!
Hope I see you around the city.
Anxiously awaiting.
The thing is there are so many parties that it’s almost a joke. Plus my favorite parties were the ones run by Blogher. You’ll be fine. If not, I’m sure a Kudos guy will give you a granola bar and make it all better.
You can sit with me. We’ll flash mob in our minds together. It’ll be so secret that no one will even know it happened after it’s over.
That’s right. I’m taking secret flash mobs to a WHOLE OTHER LEVEL.
Owling is perhaps my favorite takeaway from Blogher. I didn’t include it because I didn’t want to contribute to the phenomenon getting played out too soon. Owling is underground all the way.
Well, thank you. I learn from the best. And by that I meanโ ELMO.
Did you see my illustrated post with the eyelashes?
Yeah, cause I’m SO goddamned brilliant.
It is insane that you have this post up already. Insane. And I don’t believe that jetlag nonsense!
I was so psyched to see you at BlogHer. For some reason, I had it in my head that you weren’t going so that was a nice surprise. Well, that and the Kudos bar boys.
I’m sure we’ll meet up again at one of our many local bloggers’ events. And when we do, we’re going to have to owl like there’s no tomorrow. {Insert visual of me descending s-l-o-w-l-y.}
PS just saw commercial for The Help. And you’re right, they are totally playing up the humor aspect…
oh look. there’s my original comment. i guess the answer to my own question is “no, you don’t know how to use that ipad”. excellent…
I tried to warn everyone I could about those damn eyelashes. After last year’s Martha event, I had them applied and upon removal I lost more eyelashes than someone suffering post-traumatic stress syndrom. Actually, that incident has induced post-traumatic stress when it comes to applying GLUE TO MY EYELIDS.
Great seeing you as always. Great recap post. So glad you covered it all so I don’t feel compelled to write one now.
Unfortunately, I’ve found out it is already gone to the masses; down with owling. Onto porcupining.
Who doesn’t love the fake eyelashes? But my lids were glued shut for the remainder of the conference.
I totally agree – BlogHer is all about Girl Power, but I don’t believe I gleaned a single new fab tip on propelling my blog to infinity and beyond!
Fun wrap up!
I have to say that when I walked by the Kudos booth the hot mens were being overshadowed by the TempurPedic beds. Real Moms have priorities y’all. ๐
Loved this recap, Ilana! And I ate so many Twizzlers that my stomach hurt for a day afterward. This was a major highlight for me.
I’m saving now for 2012 in NYC. Reading everyone’s recap, and now yours, has got me itching. In a good way. By that time my little blog will be 1.5 years old and still making headway, I hope. Thanks for being a part of my listing of inspirers
I actually laughed out loud at, “HOLY CRAP! IT’S MR. BEDLING!” because a.) I love Saved by the Bell, and b.) that is so something I would actually say/do in NYC.
Glad you had fun! I’m not a flash mob kind of person either. And amen to knowing your own limitations. I caught shit from my friends this weekend because they totally decided to do one of those lame touristy wild west photo shoots after drinking too much wine at dinner, and I was all, “Um, no thanks. I’ll just be the one standing over here pointing and laughing.” They told me I was lame and no fun. I called it being sober, frugal, and maintaining my dignity.
Sounds like you had a blast!
I would’ve just loved the eyelashes, because I have none :).
I’m SO honored to have a shout-out on your BlogHer post! I feel a little celebrity-like now!! ๐
SO wonderful to see you, I’m always so glad we met at Blissdom and now I’m REALLY sorry I missed you sporting your LONG, luxurious lashes!! ๐
See you next time! (i hope!) p.s. Can I come stay with you in NYC??
xo
Great recap – loved the arm in the window story. Oddly enough, I DID just close my 3yo’s fingers in the car door Monday while giving my 9yo some much needed last minute advice for a sleepover (that she really appreciated, I only had to ask her to turn around and listen 3 times!) and closing the door without looking! I am totally showing up next year at that podcast to rock that story! ๐
“see you in therapy” laughing my ass off.
Great post!
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